The very name Mayfair conjures up images of elegance and luxury symbolised by the smart boutiques on Bond Street. Despite the presence of modern buildings and the conversion of many of the Georgian mansions into offices and embassies, this district has retained its exclusive feel. To the west, the luxury hotels along Park Lane overlook Hyde Park; to the south, Mayfair is bordered by Piccadilly which separates this distinguished district from the venerable quarter of St James's.