This famous London thoroughfare marks the dividing line between chic Mayfair and the venerable St James's district. It is lined with elegant buildings, elite clubs, luxury shops and prestigious hotels, such as the Ritz. The eastern end, Piccadilly Circus, with its statue of Eros and array of brightly lit signs, is one of the nerve centres of London, and an almost obligatory port of call for all visitors in search of classic photo opportunities.